The constant search of new forms, materials and colors, the eagerness to grow and to renew, the yearning to arrive at upper desire to be pioneering in fashion ...... is the impulses that move to Francisco Javier Sendra and the representatives of the company to travel everywhere to the hunting of the last tendencies.



The fairs, footbridges and showcases of New York, Paris, Milan, Dusseldorf or Fertile valleys are source of inspiration of a united and coordinated equipment, with a great vision to predict the innovations and changes in the market and with the capacity and the talent to turn them new ideas.



The department is completed with the designers. The imagination and the creativity are to the service of this team of professionals able to turn each idea n unique, present and loaded product of personality.



Talent, passion and technique, instincts shared by the equipment of design of Sendra. Passion in the untiring search of the genuine one, talent in the selection of the tendencies and technique in the control of the tools to turn ideas facts. Sendra has managed to adapt to the times, surprising the public with new forms to understand the boot cowboy and contributing the most innovating character to a classic one of the fashion.